Contribute to the Reitmans’s campaign!

Campaign’s promotional video

Diversity is the fabric of Canada

Reitmans is launching a great campaign to celebrate cultural diversity.
The campaign features seven Canadian women who, through their cultural backgrounds and commitments, contribute to the richness and collective history of our society.

A huge thank-you to Alexandra Diaz, who honoured us by choosing La rue des Femmes as her cause!

Each of them participated in the design of a pattern, which was reproduced on a T-shirt and scarf that reflects their style and cultural background. For each product sold, Reitmans will donate $2 to the seven causes chosen by the ambassadors, up to a maximum of $10,000 for each.

The items are available in-store and online. Shop now to support La rue des Femmes and to contribute to a generous, bold and inspiring initiative!